Why Should I Hire a Production Company?

It's hard to deny that video is one of the most effective tools in marketing today, especially when you do the research and discover some pretty mindblowing stats. 

Simply adding a video to your emails increases click-through rates by 200-300%, and adding a video to a website landing page increases conversion rates by 80%. Customers respond incredibly well to video content, with approximately 88% of consumers reporting they were persuaded to purchase after watching a product video.

So why are so many companies still hesitating to develop their brand's video content? Many claim not to have enough time (23%) to integrate video into their strategy, whilst others don't know where to start (16%), or think it'll be too expensive (10%).

However, 87% of businesses report that video marketing directly increased sales, so if you're letting any of these doubts hold you back, your business could already be falling behind. 

This blog addresses those common hesitations and highlights how hiring a professional production company can boost your brand (and generate lots of lovely leads).

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experience Why Should I Hire A Production Company?

Let's first speak to the 16% who don't know where to start with adding video to their marketing strategy. Don't worry, you're not supposed to know! Although the perfect Insta grids of many brands make content creation seem effortless, behind the scenes, there's a lot of hidden work that goes into crafting a truly successful social video. 

From lighting, shooting, audio, and directing, to editing, social campaign ideation, casting, and KPI tracking... the list just goes on and on. Nobody can learn all the necessary expertise and skills of a production company overnight. Experienced companies have gained these skills from working on numerous projects across different industries, so we know exactly what works and what doesn't.

Experience also makes for reliable partners, committed to delivering high-quality results on time. Our reputation depends on your project's success, so we're incredibly motivated to meet and exceed your expectations. We know how to maintain this quality over time, strengthening your brand image and sustaining viewer engagement (both of which lead to more loyal customers).

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Cost-cutting?

Speaking of customers, let's smoothly transition to our next concern: the moolah. Is a production company actually worth the investment? How much will they cost? Are they any better than going for the DIY route? All valid questions. Let's get into them.

While hiring a production company does involve an upfront cost, it can actually be more cost-effective for you in the long run. Professionals know how to avoid common (often costly) pitfalls, and how to manage budgets effectively, avoiding unnecessary expenses and ensuring you get the best bang for your buck. Established workflows will also keep your project on schedule, minimising delays and delivering your content sooner, so you start seeing a positive return on investment earlier.

With a pro by your side, a positive return is a reality, not a daydream. Beyond production, we can also assist with distributing your video (basically hand-delivering it directly to your target audience). How? Professionals understand the market and know how to tailor content to achieve your specific goals.

E.g. are you a quirky food truck looking to boost Gen-Z visibility? We'd lean into organic, offbeat TikTok and Reels full of customer interactions, deliciously messy burger builds, and unusual camera angles/POVs.

How about an upmarket hair salon wanting to build a loyal client base? Our direction would be more polished: creating an exclusive, VIP vibe with editorial videos focused on texture (glossy products, shiny hair), and luxurious paparazzi-style content of the results outside the salon environment (beautiful hair that stands out as you cross the street, etc.), positioning the customers as "It-Girls".

Still tempted to DIY instead? To keep up with existing competitor content, you'll still need some basic kit. After finding lights, a good-quality camera/phone, mics/sound gear, and a capable editing software, making your own content actually doesn't work out so cheaply. Luckily, production companies have their own specialised kit! We also have access to resources that are costly/difficult to obtain without the know-how, such as location permits, premium editing software, and a valuable cast/crew. These bring tons of added value to your content, without breaking the bank like organising it yourself would.

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Superb Storytellers

However, effective video production is much more than just technical skills and fancy kit. 

Pros know how to create content that triggers an emotional response from your audience, and it all comes down to proper storytelling. Little details like a simple camera motion, a script tweak, or a thoughtful note to the actor can completely shape the narrative and atmosphere, instantly upgrading your socials. 

As Bryan Johnston, Creative Director at VMG Studios, says about script-writing: 

“There has never been a good [video] that has a bad script......all the special effects in the world can’t make up for poor storytelling.”

Good storytelling comes in 2 parts: the idea and the execution. 

Successful ideas come from the fresh perspective and innovative minds of your production team. They'll help you develop a kickass creative concept, suggest unique approaches, and bring your vision to life in ways you might not have considered (or thought possible!).

Successful execution comes from the shoot and edit. Professional editors use advanced software and techniques to create seamless, story-led videos that incorporate visual effects, motion graphics, animations, and captions, producing a coherent, visually appealing final product that drives your viewers to act.

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Wrapping Up

So, it's clear that hiring a production company offers a boatload of benefits to your brand. Whether you are creating a commercial, a corporate video, a social media campaign, or any other type of video content, professionals (like Butter Popcorn!) can help you achieve your goals and deliver more creative, cost-effective, and successful content. Interested to try it out? Get in touch!

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