Planning a month full of successful social content can feel like a complicated, full-time commitment, and as a small business or brand, you already have enough on your plate. Luckily, there are plenty of key dates to draw inspiration from this July!

It’s no secret that quality design is a vital part of marketing, able to make or break your outreach in a flash. We wanted a clear way to show just how important design is to your branding strategy, so, with the 2026 World Cup now underway, we’ve dived into the world of mascot design, exploring the good, the bad, and the downright ugly mascots across the tournament's history.

Stuck on your brand’s socials? Need some inspiration, or looking for new trends to try out? Can’t face the impending doomscroll that comes every time you “research” trends? Not to fear! The Butter Popcorn team did it for you and compiled a list of easy, hot-off-the-press ideas that you can try out for your business this week.

It's hard to deny that video is one of the most effective tools in marketing today, especially when you do the research and discover some pretty mindblowing stats. Simply adding a video to your emails increases click-through rates by 200-300%, and adding a video to a website landing page increases conversion rates by 80%. Customers respond incredibly well to video content, with approximately 88% of consumers reporting they were persuaded to purchase after watching a product

Stuck on your brand’s socials? Need some inspiration, or looking for new trends to try out? Can’t face the impending doomscroll that comes every time you “research” trends? Not to fear! The Butter Popcorn team did it for you and compiled a list of easy, hot-off-the-press ideas that you can try out for your business this week.

Consistently coming up with fresh, engaging content ideas for your brand can feel like a pretty daunting to-do. Luckily, there are plenty of key dates and holidays to draw inspiration from for your marketing content this June! Knowing what holidays are coming up can help you map out a winning marketing strategy in advance.

AI is sabotaging your advertising. In this blog post, we source some staggering stats to back up this claim: comparing AI-generated and Human-written content, to help you decide which avenue is best for your business.